As a recruiting firm, your CRM is one of your most valuable assets. But just having data isn’t enough – your CRM is only as good as the data in it.
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Data cleansing: the key to embracing automation and reporting gracefully
Are you running automations that aren’t working as you’d hoped? Or perhaps you’ve learned to take your reporting with a pinch of salt? If so, it’s likely that dirty data is the culprit – duplicate records and inaccurate information can stop automations from running smoothly and distort your reports.
To get the most out of automation, and report on your data effectively, ongoing data management is vital. But for many recruitment and staffing firms, knowing where to start can be the daunting elephant in the room.
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