Let me give you an example...
After closing a deal with a company I would schedule and run their kick-off call the following week. A month later, I got an automated reminder to follow up with the customer and see how things were going with their new tool.
Before scheduling the client follow up, I would look up their account to check in on their progress and assess how much work had been done since our kick-off, only to discover that there was only one (and in some cases even zero) automations running.
I would then make contact with the team to find out what problems they were facing and the general response was something along the lines of:
"Hey, we had the kickoff call and our team have since realised that they don’t have best practices and workflows defined in Bullhorn so we’ve decided to slow down the implementation"
They’d also mention how they’d planned to get back to me in a month to schedule their next call. This type of conversation was repeated with companies more times than I’d like to count.