Why Messy Data Ruins Your Automation Recipe (And How to Fix It)



Clean Your Kitchen: Fix Messy Data for Automation

by James BakerVP Service Delivery at Kyloe Partners

If your Bullhorn data is a bit of a mess, you’re not alone. Every recruitment company I’ve ever worked with - from start-ups to global agencies - has had some kind of “data hygiene” problem. And that’s fine… until you start using Bullhorn Automation.

Because here’s the truth: automation doesn’t fix bad data - it magnifies it.

If your data is incomplete, inconsistent, or outdated, even the best automation can end up making things worse instead of better. Let’s take a look at what happens when you skip the cleanup and dive straight into automating.


When Bad Data Breaks Good Automation

Think of your Bullhorn like your kitchen. If your ingredients are expired, mislabelled, or missing altogether, your recipe won’t work - no matter how good the chef (or your automation).

The Job That Doesn’t Exist

The 10-Year-Old Contact

The Compliance Risk

Wrong Job Titles and Misaligned Data

How to Fix It: Clean First, Automate Second

Before you automate confidently, you need a clean foundation.
That starts with understanding what’s wrong, fixing it, and putting ongoing processes in place to keep it clean.

Here’s the recipe I usually recommend:

Step 1: Audit Your Ingredients

Run a data audit to identify missing fields, outdated information, or duplicates.

Bullhorn Automation can help flag incomplete records - but to actually merge duplicates or clean at scale, you’ll want to use Kyloe DataTools for efficient, mass updates.


Step 2: Improve Data Quality with Smart Automation

You can use automation to make your data cleaner - not just to send messages.

Set up automations to:

  • Send quick surveys asking candidates to confirm details like current role, industry, or contact info.
  • Ask clients directly if they’re still hiring or have open roles.
  • Trigger reminders when required fields aren’t filled in and automatically escalate to a manager if tasks aren’t completed.
  • Use what you already know (like job titles and specializations) to infer related fields and improve consistency.

This way, your automations don’t just use your data - they actively make it better over time.


Step 3: Keep It Consistent

Use required fields, validations, and field interactions to make sure new records are entered correctly from day one.

These small rules help maintain accuracy and keep automation running smoothly.


Step 4: Maintain the Habit

Data hygiene isn’t a one-time cleanup - it’s an ongoing habit.

Schedule regular reviews and use automation to monitor your data quality automatically.


The Proof Is in the Pudding

Clean data makes all the difference, just ask Vernovis.

“We needed to clean up a ton of data... we planned to use automation for high-volume outreach to clients and candidates, and their information had to be correct.”

With Kyloe’s Data Hygiene + Bullhorn Automation Package, they cleaned up duplicates, fixed missing details, and standardised key fields before rolling out over 30 automations that now run smoothly and reliably.

Clean data → better automations → stronger relationships. Simple as that.


Get Ready with a System Taste Test

Think your Bullhorn might need a little tidy-up before automating? Start with a System Taste Test.

I’ll review how your system is running, highlight what could use a refresh, and show you how to build automations on a cleaner, stronger foundation.



Learn more


 

Read our Blog