Automation doesn’t just happen, and many staffing companies underestimate just how challenging it can be. Here's how to avoid some of the common challenges.

Part 2: 7 ways to maximize staffing automation ROI

In part 1 of this 2-part series, we explored 6 of the most common challenges staffing companies face when it comes to automation.

While your staffing firm will undoubtedly face a number of automation challenges, the rewards for doing it right far outweigh the time, effort and investment the process demands.

Keep reading for 7 ways to maximize automation ROI.

1. Take true ownership

Think of Bullhorn Automation (Herefish) less like a product and more like a gym membership. Sure, you buy it and you own it, but you’ll only ever get out what you put in.

True ownership is investing the time, money and resources you need to capitalize on the incredible potential of the solution.

2. Secure the necessary expertise

The surface simplicity of an automation solution conceals deep internal complexity. The task of automating your firm needs to be handed to experts who know what they’re doing and can do it efficiently.

Larger organizations may have the resources to employ these specialists internally, but more often a staffing firm, and especially in the earlier stages, should look to bring in outside help.

3. Make someone accountable

Automation is the sort of overwhelming task that is all too tempting to push down the priority list. Without an accountable party driving the process forward, your automation efforts will go nowhere, so put the responsibility on someone’s shoulders, and ensure they have the time and resources they need to get it done.

4. Define data processes

To implement and capitalise on automation you need your data to start clean and stay clean. Create firm data management processes and ensure everyone understands and abides by them. Ensure you can update your data in a way that supports your automations.

5. Stay up to date with updates

New features and functionality are constantly being added to Bullhorn Automation (Herefish). While there’s a temptation to stick with what you know, these features often prove to be incredibly valuable, so be sure to digest the information that accompanies every new release, and capitalize on the improvements wherever possible.

6. Measure, analyze, improve

Are your automations performing as you had hoped? Are there opportunities to be even more efficient and effective?

There’s only one way to find out: measure your performance, analyze the results, then fix, adjust and improve your automations based on the insights.

Automation is never ‘complete’ – it’s a process of continual improvement.

7. Adapt your automations

Staffing is in a constant state of flux, with clients, candidates, competitors and external market forces pushing the industry in different directions. Your automation approach must reflect that fact. Work to identify market changes, then create automations that suit this new reality.

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