Domus Recruitment had built a large, long-established database that was a significant asset to the business. However, legacy records and inconsistent data meant they were not fully optimising its potential, and manual cleansing would have required significant time and resource that was not scalable.
“While this was a huge asset for the business, data quality challenges such as missing contact information and inconsistent records meant that we weren’t optimising the full potential from our system.”
At the same time, the business was keen to evolve how it used technology and maximise the capabilities already available within Bullhorn.
Their goal was twofold:
- Improve data quality at scale
- Begin using automation as a strategic operational tool
