Thread counts, colour balance...
To develop our tartan we worked closely with Aberdeen-based creative agency Imajica, who are experienced in designing branded tartans for other clients, and were able to help us through the process.
“Designing the tartan has been a real learning experience – there are thousands of tartans that have been registered and for our tartan to be approved we had to make sure that it was unique."
"Things like thread counts, colour balance and clashes, and proportions were all things we considered - we had quite a few iterations and an internal vote before we were ready to officially register it with The Scottish Register of Tartans!”, said Lauren.
