Why it’s a problem
Dirty data isn’t just something that you can overcome through workarounds – the problem goes far deeper. A workaround is only a temporary plaster – ignore the issue for too long and it can cause some serious damage to not only your database, but also your business.
Wasted time and lost revenue - Inaccurate data makes it harder to find and be confident about the information that you want. This results in poor search results that don’t match your client’s requirements, and longer communication time with suitable candidates which in turn increases the potential for lost revenue.
Decisions based on inaccurate reporting - To make better business decisions that are right for your company you need to have a good understanding of where your business is. To be able to get accurate reporting that you can take valuable insights from, you need a solid foundation of reliable data.
Automations that ‘don’t work’ - We’re seeing significant investment into automation within the recruiting and staffing industry, but companies are often disappointed with the outputs. The problem usually stems not from the automations themselves, but the data that these are based on. By removing duplicates and cleaning up inaccuracies, you’re giving your automations a better chance at success.
